Rose Karon

A care management platform for the personal assistance sector — MVP v0.1, built entirely AI-assisted with no development background.

• Identified a systemic administrative burden affecting 13,000+ personal assistance recipients in Sweden, with parallel equivalents across Norway, Finland, and Denmark.
• Running full PM methodology solo: user stories, regression testing, and deployment — entirely AI-assisted.
• Roadmap includes a dual-interface product — a guardian view for care managers and an assistant view for personal assistants — spanning B2C, B2B (care provider companies), and B2G (government system integrations).
• Designed to be regulation-aware from day one, enabling expansion across Nordic and European frameworks without rebuilding from scratch.
• Vision includes AI-powered caregiver guidance — surfacing relevant care content and suggesting activities tailored to individual patients.

Tribe CRM is Efficy's native CRM product for European SMEs — 10,000+ customers across Benelux, with an active expansion into the Nordics.

• Leading a team of engineers building agentic AI workflows in N8N — shipping two AI agents to production every two weeks, directly in the hands of end users.
• Own the full delivery cycle: ideation, sprint reviews, demo approval, and release sign-off.
• Write knowledge base articles, generate usage statistics, and build dashboards to communicate adoption and impact to stakeholders and investors.
• Conduct customer interviews to surface feedback and continuously shape the agent roadmap.

APSIS is a Nordic marketing SaaS platform offering email marketing, marketing automation, and onsite personalisation to 3,000+ customers globally — acquired by Efficy Group in 2021.

• Led end-to-end delivery of multiple CRM integrations into core customer systems, coordinating engineering, sales, and customer success across release cycles.
• Defined and shipped marketing automation features now powering thousands of automated workflows for customers across Europe.

Kambi delivers B2B sports-betting technology to licensed operators in 50+ jurisdictions.

• Led engineering teams building and maintaining high-performance APIs serving top sportsbook brands across Europe and the US.
• Drove a full redesign of a key consumer-facing landing page, delivering measurable improvements in engagement and conversion.
• Designed and shipped back-office tooling to streamline regulatory compliance operations across multiple jurisdictions.

SchoolApply connects students worldwide with the right educational institutions.

• Built a proof-of-concept platform for managing global school data, significantly reducing manual operational effort.
• Managed a distributed engineering team to deliver critical MVP features on schedule.
• Authored and validated business requirements for a multi-agency international application system.

SWK Industries develops event-technology platforms for conferences and expos.

• Built and directed a fully remote engineering team, owning product roadmap, sprint planning, and delivery from day one.
• Authored detailed technical specifications for real-time event-tech integrations across multiple platform partners.

EF is a global education leader, partnering with organisations including the Olympic Committee and Clinton Foundation.

• Delivered an Adobe Experience Manager (AEM) CMS proof of concept, improving content delivery speed and reducing operational costs.
• Built ELK Stack monitoring tooling to proactively surface and resolve production issues before they impacted users.
• Introduced OKRs to align teams around shared, measurable goals — improving focus and cross-team accountability.

EF Learning Labs designs and builds scalable educational software used by millions of learners globally.

• Launched EF's flagship language-learning platform to 1M+ users, including the official volunteer programme for the Rio 2016 Olympic Games.
• Coordinated five cross-functional teams across multiple time zones to hit aggressive global release milestones.

MyCube offered a digital life management platform for content exchange and monetisation.

• Conceptualised and delivered the mobile app MVP in close collaboration with UX designers, from brief to launch.
• Documented and shipped the web platform MVP, streamlining content-sharing workflows for end users.
• Designed the back-office member services module, improving operational efficiency across support teams.

Laron is an IT consulting firm specialising in online gaming solutions.

• Defined and enforced documentation standards, raising quality and consistency across all active projects.
• Led cross-functional teams to deliver gaming platform enhancements on time and to spec.

Strategem develops software for the MANSION group's global gaming platforms.

• Authored business requirements for the MANSION Promoter Programme — a combined affiliate and loyalty platform.
• Defined product vision and technical specifications for a prepaid-card payment integration.

Bayview provides BPO services to gaming operators across Asia and Europe.

• Led the successful launch of multiple Playtech-powered online casinos in the Philippines.
• Managed account relationships with Playtech licensees across Asia.

Anxa expanded into Australia, the USA, and China during this period.

• Worked alongside the CEO to execute international market launches across three continents.
• Recruited 30+ staff across design, marketing, sales, IT, and HR — building teams from the ground up.