Rose Karon

A care management platform for the Nordic personal assistance sector — MVP v0.1, built entirely AI-assisted.

• Identified a systemic burden affecting 13,000+ personal assistance recipients in Sweden, with equivalents across Norway, Finland, and Denmark.
• Roadmap spans B2C, B2B (care providers), and B2G (government integrations) — designed regulation-aware from day one for multi-country deployment.

Tribe CRM is Efficy's native CRM product for European SMEs — 10,000+ customers across Benelux, expanding into the Nordics.

• Leading a team of engineers building agentic AI workflows in N8N — shipping two AI agents to production every two weeks.
• Own full delivery: ideation, demo approval, release sign-off, customer interviews, investor presentations, and stakeholder dashboards.

APSIS is a Nordic marketing SaaS platform — email marketing, marketing automation, and onsite personalisation — acquired by Efficy Group in 2021.

• Led end-to-end delivery of CRM integrations into core customer systems across multiple release cycles.
• Defined and shipped marketing automation features powering thousands of workflows for enterprise customers across Europe.

Kambi delivers B2B sports-betting technology to licensed operators in 50+ jurisdictions.

• Led teams building high-performance APIs for top sportsbook brands across Europe and the US.
• Shipped back-office compliance tooling across multiple regulated jurisdictions and drove a full landing page redesign improving conversion.